What you do and don’t need to sell your art through email:

You don’t need

• a complicated website

• automation

• fancy design

You need

• a simple way to collect emails

• a consistent habit of writing and sending

That’s it.

In fact, the simpler you keep it, the more likely you are to stick with it.

We make art, we get good at making art, people ask if they can buy it and we start to think about making our art for sale to the general public. We start small and local, working up to larger shows and a more serious art career.

Then we get tired. We think:

All I do is schlep my stuff from one show to another.

I’m tired of smiling even though nobody seems to be buying today and I’m exhausted!

Am I even at the right venue? Everyone else seems to be selling more than I am.

Outdoor shows are a crap shoot- they depend so much on the weather!

Wouldn’t it be easier to be in a gallery?

Imagine your readers sitting down with a warm cup of their favourite beverage, in a nice cozy spot just to read your emails, and you will have some idea of what to share. Your thoughts about your art, your art adventures, a tiny bit about your life as a human, and a peek into your process and ideas. 

Your art sales strategy becomes different- you aren’t searching for what they like, or for someone who is ready to buy.

You are gathering a group of people who love your story and your art.

When you think about it, people love to be told stories, especially stories they can relate to. When you make a connection to someone through your art, you have a life long fan.

People don’t always want to make up their own stories, they want to identify with someone else’s story- it creates connection, and humans are wired for connection.  

Why is email is so powerful for art sales?

When you share your stories through email, you are in sync with your audience and they quite literally buy into that story buy buying art from you.

Sharing your feelings and why you created your art isn’t telling  people what to think, it’s enhancing the story they hear inside when they look at your art, and knowing that someone else feels it too. 

It’s the connection they feel, and people are wired for connection. 

Your art connects them to their memories, the wider world and at least one person in it- you. 

It’s all about the solvents you use… or don’t use. How to paint with oils in a less toxic way.