Stop Trying to Sell Your Art—Do This Instead

My booth at an outdoor show

A Simple, Sustainable Approach

Instead of complicated funnels or constant promotion, I teach this:

Send 2-3 emails per week.

That’s it.

These emails are not sales emails.

They are:

• sharing your process

• talking about what you’re working on

• reflecting on your paintings

• letting people into your studio life

• sharing your inspiration

Over time, something powerful happens:

People begin to feel like they know you.

They start to follow your work more closely.

They begin to look forward to your emails.

And then when you occasionally offer a painting for sale, it feels natural.

Not pushy.
Not awkward.
Not out of the blue.

Why This Works Better Than “Trying to Sell”

Most artists try to sell like this:

• Make art

• Post it somewhere

• Hope someone sees it

• Feel discouraged when nothing happens

Email shifts this completely.

Now it becomes:

• Make art

• Share regularly

• Build connection

• Offer work to people who already care

It feels better. Natural.

Just share and offer, and let people know what events you have coming up.

You don’t feel like you have to do All The Things, because you are always working your main driver of sales: your email list of warm buyers who already know you and love your work.

“But I’m Not Good With Technology!”

You don’t need to be.

This is one of the biggest misconceptions.

You don’t need:

• a complicated website

• automation

• fancy design

You need:

• a simple way to collect emails

• a consistent habit of writing and sending

• an email sending platform

• and a way for people to pay online - something like Square (which you are already using for “tap” credit card sales in person) or a website, an etsy shop, etc.

That’s it.

In fact, the simpler you keep it, the more likely you are to stick with it, and the less it costs you to start.

If you use your email list well, you can make steady sales through it without a website or anything fancy-

Just your email list.

An engaged email list is the best art selling tool you will ever have, and should be the foundation of your art business.